Wise – First Big Adventure Campaign

Developing a parent-focused campaign that positions Wise as the smartest way for 15–17-year-olds to manage money while travelling. The campaign balances teens’ desire for independence with parents’ need for confidence and control, making Wise an essential companion for their first big adventure and beyond.

I was involved in the creative development and design of campaign assets across multiple channels, helping bring the concept to life through a cohesive and engaging brand experience.